Communicating the Value of Green Building: How to Get Clients on Board
This program is presented in partnership with the Society of Marketing Professional Services – St. Louis!
As sustainability expectations continue to reshape the built environment, design and construction professionals are increasingly being asked to do more than deliver high-performing projects—they must also communicate their value in ways that resonate with clients, stakeholders, and decision-makers. This program will explore how architects, engineers, contractors and marketing professionals effectively make the case for green building in real-world project conversations.
Highlighting perspectives from across the building industry, panelists will share how sustainability communication happens in practice: when key conversations occur, how messaging adapts for different client and project types, and which strategies help move conversations beyond “but it costs more” toward long-term value, resilience, health, and performance. The discussion will also examine how firms position their sustainability expertise through branding, storytelling, project experience, and organizational identity. Attendees will gain practical insights into what strategies communicate the business, environmental, and human benefits of green building more effectively, and help to build client trust, strengthen collaboration, and advance more sustainable outcomes across the industry.
Moderator
Nora Knox, Co-Founder, Bold Branch Collective
Panelists
Matt Cale, National Program Manager, Farnsworth Group Inc
Drew Hustedde, Senior Architect I & Sustainability Lead, BSA LifeStructures
Mary Peterein, Preconstruction Director, McCarthy Building Companies
Abigail Sirevaag, Vendor Program Manager, Branch Real Estate, Edward Jones
WHERE
McCarthy Building Companies
12851 Manchester Rd | St. Louis, MO 63131
WHEN
Tuesday, June 9 – 5:30 – 7:30 pm
ADMISSION
Free – Members of Missouri Gateway Green Building Council and full time students.
$25.00 – Non-Members
Not a member? Join or renew now!
QUESTIONS?
Contact Missouri Gateway Green Building Council staff at info@mogreenbuildings.org or 314-577-0854.
Thanks to our Evening Program Sponsor!
CONTINUING EDUCATION
This program will be submitted for 1.5 AIA CES.
Code of Conduct
Missouri Gateway Green Building Council (MGGBC) is committed to providing a safe, productive, inclusive, and welcoming environment for all participants attending our events in person or virtually. We do not tolerate harassment or discrimination in any form. We aim to provide opportunities for open dialogue and exchange of green building & sustainability ideas and promote full participation and belonging for all participants. Discrimination and harassment include unwelcome, exclusionary behavior because of gender or gender identity, race, ethnicity, nationality, religion, sexual orientation, disability, marital status, veteran status, age, citizenship, language, political or other opinion, physical appearance, economic status, and/or other identities. MGGBC expects everyone participating in its events and discussions, including Board Members, Committee Members, Volunteers, Members, Staff, and Guests to comply with this Code of Conduct. It is the responsibility of all participants to help ensure a safe environment for everybody. Individuals violating this Code of Conduct will be asked to leave.
Consent to use Photographic Images
This event will be recorded and shared on our website. Registration/attendance at, or participation in Missouri Gateway Green Building Council programs and activities constitutes an agreement by the registrants to allow the organization to use and distribute (both now and in the future) the attendee’s image, in photographs, video, and electronic reproductions of such events and activities.