Green Building Break – From Price to Purpose: Rewriting the Rules of Value
Throughout our economy, a quiet truth is becoming impossible to ignore: We are valuing the wrong things. We’ve built systems that reward extraction over contribution, speculation over service, accumulation over connection.
It’s time to retire the antiquated metric of price per square foot, which only represents size and cost, to something that is more meaningful, applicable, and reflective of today’s market dynamics and consumer demand.
Nowhere is this misvaluation more entrenched or consequential than in America’s housing sector. The current price per square foot valuation model incentivizes homes built to the bare minimum code, ignoring essential factors like performance, resilience, and wellness; burdening homeowners with higher operating costs; limiting the ability for homes to withstand intensifying climate events; and thwarting profit opportunities for builders.
Join us for a webinar with Sara Gutterman of Green Builder Media where she will introduce a new valuation metric they’ve developed – Value Per Square Foot™ – which incorporates sustainability, resiliency, wellness, efficiency, independence, and intelligence into the way that homes are valued and appraised.
Presenter:
Sara Gutterman, Executive Director, Green Builder Media
WHEN
Thursday, November 12 at noon
WHERE
Virtual via Zoom
ADMISSON
Free! Register to received virtual meeting info.
Speaker
Sara is the Co-Founder and CEO of Green Builder® Media, North America’s leading media company focused on green building and sustainable living. She has established a reputation as a visionary thought leader, passionate advocate for sustainability, and leading expert in decarbonization technologies, climate solutions, and housing market insights. Prior to founding Green Builder Media, Sara was a venture capitalist and was involved in the life cycle (from funding to exit) of over 20 companies. She graduated from Dartmouth College and holds an MBA in entrepreneurship and finance from the University of Colorado. She lives in Lake City, CO with her husband, where she is an avid long-distance runner, snowboarder, and Crossfit trainer.
Code of Conduct:
Missouri Gateway Green Building Council (MGGBC) is committed to providing a safe, productive, inclusive, and welcoming environment for all participants attending our events in person or virtually. We do not tolerate harassment or discrimination in any form. We aim to provide opportunities for open dialogue and exchange of green building & sustainability ideas and promote full participation and belonging for all participants. Discrimination and harassment include unwelcome, exclusionary behavior because of gender or gender identity, race, ethnicity, nationality, religion, sexual orientation, disability, marital status, veteran status, age, citizenship, language, political or other opinion, physical appearance, economic status, and/or other identities. MGGBC expects everyone participating in its events and discussions, including Board Members, Committee Members, Volunteers, Members, Staff, and Guests to comply with this Code of Conduct. It is the responsibility of all participants to help ensure a safe environment for everybody. Individuals violating this Code of Conduct will be asked to leave.
Consent to use photographic images:
This event will be recorded and shared on our website. Registration/attendance at, or participation in Missouri Gateway Green Building Council programs and activities constitutes an agreement by the registrants to allow the organization to use and distribute (both now and in the future) the attendee’s image, in photographs, video, and electronic reproductions of such events and activities.
