REGISTER NOW This program is presented in partnership with the Society of Marketing Professional Services - St. Louis! As sustainability expectations continue to reshape the built environment, design and construction professionals are increasingly being asked to do more than deliver high-performing projects—they must also communicate their value in ways that resonate with clients, stakeholders, and decision-makers. This program will explore how architects, engineers, contractors and marketing professionals effectively make the case for green building in real-world project conversations. Highlighting perspectives from across the building industry, panelists will share how sustainability communication happens in practice: when key conversations occur, how messaging adapts for different client and project types, and which strategies help move conversations beyond “but it costs more” toward long-term value, resilience, health, and performance. The discussion will also examine how firms position their sustainability expertise through branding, storytelling, project experience, and organizational identity. Attendees will gain practical insights into what strategies communicate the business, environmental, and human benefits of green building more effectively, and help to build client trust, strengthen collaboration, and advance more sustainable outcomes across the industry. ModeratorNora Knox, Co-Founder, Bold Branch Collective PanelistsMatt Cale, National Program Manager, Farnsworth Group IncDrew Hustedde, Senior Architect I & Sustainability… Continue Reading Communicating the Value of Green Building: How to Get Clients on Board